An apology, whether sincere or insincere, is only the first step towards the repair process.
To summarize the article, an apology is always highly expected for any type of wrong-doing and as its expectancy rate increases, its value decreases.
Saying sorry isn’t completely worthless, but following up that apology with an act of kindness wouldn’t hurt either now would it?
The next time you apologize for something, whether you were accountable for it or not, try writing them a friendly and good hearted note, or even just giving them a smile every time you cross paths. This in turn will spread like wild fire and sooner or later, the whole entire world will be filled with billions of acts of kindness, creating a never ending happiness for humanity.
~by Sunbrye aka Jayanta